Trip Hawkins Joins Games for a Living GFAL to Work on NFT Games Starting with Elemental Raiders.
Two of the gaming industry’s top veterans have joined hands to work on NFT games. Recently, the founder of Electronic Arts gaming studio, Trip Hawkins, joined Games for a Living video gaming studio. Along with Trip Hawkins, Manel Sort the VP at Candy Crush Saga developer King is also in this project. The team will start with Elemental Raiders which is already available in a free-to-play version on Steam. However, in March, the game will introduce NFT, token elements, and a battle pass. The studio plans to roll out its own token; Games for a Living token.
Games for a Living and Hawkins Addition
Despite the slump in crypto and challenges in Web3, we are seeing industry veterans exploring the niche. Trip Hawkins, the original founder and CEO of Electronic Arts (EA), is the latest addition to the list of famed video game industry legends. Similar legends of the gaming industry are flocking to the crypto world. Another example includes developers such as Will Wright and Peter Molyneux. These developers are currently working on NFT-based games.
A couple of days ago, Hawkins was announced as the co-founder and chief strategy officer of Games for a Living. GFAL is a startup that focuses on creating games using NFTs and blockchain-based tokens. Manel Sort, the former first vice president at King, the developer of Candy Crush Saga, is one of the co-founders of Games for a Living. He teamed up with Hawkins, his former colleague from the mobile gaming startup Digital Chocolate, to create this new venture.
Trip Hawkins Announcement
“I’m confident that blockchain, combined with our vision, can create a new gaming paradigm for the benefit of all,” Hawkins said. “We plan to do it in a way that helps enhance game performance and value for players, while keeping things fun.”
GFAL’s Elemental Raiders
Elemental Raiders, the inaugural release from Games for a Living, is currently available on Steam as a conventional free-to-play game without tokenized features. However, the publisher has already introduced Ethereum NFTs linked to the game as promotional items and is set to launch an NFT “battle pass” in March, along with its own GFAL token.
In early March, an official Elemental Raiders tournament will take place, offering NFT and token rewards, but it will not be available on the Steam version of the game. Additionally, Games for a Living has hinted at a new game, Diamond Dreams, which is a matching puzzle game powered by NFTs.
According to a representative from Games for a Living, the GFAL token and most in-game NFTs will be minted on the BNB Chain. However, certain NFTs, such as the upcoming battle pass, will be minted on Ethereum but will later be “converted” into an NFT on BNB Chain via the company’s user portal.
Games for a Living plans to eventually utilize its own private blockchain for its games, instead of relying on an open, permissionless network like Ethereum or Solana. According to the publisher’s whitepaper, the company intends to establish a foundation. It plans to govern the blockchain network and establish regulations for other developers to follow. These developers will create their own NFT-based games on the network.
Private or permissioned blockchains are viewed by many crypto developers as being contradictory to the Web3 ideology. They are not open and permissionless networks that allow anyone to build freely. Although in some cases, networks established by a centralized company can gradually become decentralized over time and transition to community governance, the publisher’s whitepaper does not explicitly mention any such plans.
The representative said that “at some stage in the future,” the company will “bridge everything to their chain.”
More About Trip Hawkins
Before establishing Electronic Arts in 1982, Hawkins was a key employee at Apple during its early years. Today, EA is one of the world’s largest video game publishers. Its most popular franchises include sports brands like FIFA and Madden NFL. It also owns top game series like Battlefield, The Sims, Need for Speed, and Mass Effect.
After leaving his leadership position at EA in 1991, Hawkins went on to establish 3DO. It was a startup that launched its own video game console but failed to achieve commercial success. In 2003, he founded Digital Chocolate, which has since closed down. Hawkins served as CEO of Digital Chocolate until 2012, and has since advised or sat on the board of various gaming, technology, and esports startups.
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