User acquisition, or UA, is the process through which new users or customers are acquired for a game business through marketing-driven activity. Successful user acquisition is extremely reliant on continuous data-driven optimization. It is especially driven by ongoing testing and re-adjustment of campaigns with time.
User acquisition for mobile games is a big part of any game app’s marketing strategy, used to attract consumers to download and interact with your mobile game. Obtaining new users can be done through via social advertising and mobile ad networks.
As a team that puts the interest of the clients at heart, we have set out prioritizing which networks, agencies and platforms to work with in a bid to offer seemingly endless solutions offering unique services that will give our clients satisfaction.
We have created a well detailed video games strategy that is efficiently designed around capturing several target audiences with a convincing pitch to use our services which is usually achieved by advertising campaigns among many other tactics.
Putting into play widely adopted user acquisition solutions that mobile game marketers should focus on.
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
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