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EA Leaked Documents have Brought the FIFA Loot Boxes in the Limelight Again.

Electronic Arts emphasize a lot on loot-boxes and is quite a lucrative business for them. However, loot boxes and controversy goes hand in hand and is under scrutiny and criticism every now and then.

A gaming insider show recently provided some leaked documents to CBC about Electronic Arts. In the leaked internal documents, EA eyes to “funnel” FIFA players into the game’s loot box mode which is FIFA Ultimate Team online mode. This requires players to spend more money on the loot boxes to get their hands on a good player.

FIFA Loot Boxes

A page of the leaked document said that teasers and messaging “will drive excitement and funnel players toward FUT [FIFA Ultimate Team] from other modes.” On another page, it reads that the return of pro soccer “is only going to help us and plans are ready to flex.”

The document further states, “Players will be actively messaged + incentivized to convert throughout the summer, FUT is the cornerstone and we are doing everything we can to drive players there.”

EA Sports; Zero Tollerance For Fifa Player, Ban For Life - Best Video Gaming News 2021

EA Sports; Zero Tollerance For Fifa Player, Ban For Life – Best Video Gaming News 2021

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Loot boxes are rampant in the gaming industry and there’s nothing new in it for FIFA players. Many in the games industry criticize the abuse of loot boxes from the developers to milk money out of players. Others defend loot boxes and say that it is a viable way of making money is in no way against moral values.

However, the government has decided otherwise and has imposed restrictions on the developers related to loot-boxes. In October 2020, the Netherlands court heavily penalized EA over loot boxes and issued a €10 million fine.

Moreover, Germany also came forward with strict rating requirements for games that include loot boxes. In addition to Netherlands and Germany, the USA is also gearing up to impose strict regulations on loot boxes.

The discussion on loot boxes might have cooled down among the players but a massive segment of society throughout the world is apprehensive about it.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.