Skip to main content

Robby Yung, Blockchain and Games. Animoca Brands leads the way!

Blockchain & Blockchain games are topics that I have come across many times in the last years. Many people talk about it and it is said, it is a game-changer. Recently many game studios announced plans for blockchain, like Voodoo Games, Gala Games, Forte, Zynga, Square Enix, Mythical Games, play ventures, C2 ventures, Lightspeed and more.

In this episode I wanted to learn more how blockchain can work for game developers. A company that is quite often in the news, when it is about blockchain and games is Animoca Brands. So who better could I talk to then the CEO himself; Robby Yung.

Blockchain And Games, Great Insights By Robby Yung, CEO Of Animoca Brands

Blockchain; Great Insights By Robby Yung, CEO Of Animoca Brands

Robby Yung started several businesses in China and Hong Kong, including those in mobile telecoms and software applications, cable television, internet services, outdoor advertising, and publishing. He has raised many rounds of private and institutional venture capital for these businesses as well as done four IPO’s, several trade sales, follow on financings, and lots of M&A. I would say he is super experienced.

Blockchain And Games, Great Insights By Robby Yung, CEO Of Animoca Brands

Great Insights By Robby Yung, CEO Of Animoca Brands

What is Animoca Brands?

Animoca Brands leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Formula 1, Garfield, Snoopy, Thomas & Friends, Ever After High and Doraemon.

Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, Canada, Finland, and Argentina.

Blockchain-enabled games

Animoca Brands develops blockchain-enabled games, which facilitates a genuine form of digital ownership of in-game content and collectables in its games.  The digitised approach allows players to maintain ownership features across games and platforms, compared to the traditional game industry, where content is owned by the developer/publisher and rented by the player.

The mission of Animoca;

They leverage their unique capabilities to develop compelling consumer applications with focus on:

  • Motivation
    Ensuring applications are fun and engaging: Games, Gamification
  • Technology
    Foundational: Mobile, Blockchain and AI
  • Innovation
    Staying ahead of the curve by strategic and technological means

It was a very learningful interview for myself and I do hope for my listeners too. In this article I did link to Robby Yung’s linkedin and to the corporate website. So if you want to learn more, feel free to reach out to either Robby or the company. The interview is done in two parts, since it was quite long. two times 25 minutes. So Episode 38, which will be released next week, will have part two!


Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is  therefore well known in the international gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

Blockchain And Games, Great Insights By Robby Yung, CEO Of Animoca Brands

Blockchain And Games, Great Insights By Robby Yung, CEO Of Animoca Brands

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent  management/founders towards shareholders and vice versa.

Gaming News Of Video Game Consultant;

Gaming News Every day the latest video game news about the gaming industry. Video games news on NFTs (non-fungible tokens, NFT, NFT’s) , Play to Earn (P2E/Play-to-Earn), crypto games and crypto currencies, gaming guilds, Metaverse, VR, AR, AI, Virtual Worlds, Avatars, Digital Assets, In-game digital currencies, Web3 development, Blockchain based video games and its transactions and payments in the games.

Entertainment and all the big tech companies and technology behind it. Hyper Casual Games and the game studio’s that lead the way. Mobile games, PC games and Console Games and their vision on cloud gaming, streaming, esports and gamer communities. Online digital entertainment like movies, music, concerts, art and top brands such as fashion and much more that connect with video games in the metaverse.

If you want to stay up-to-date of my daily game news, then follow me on Google News.


Leave a Reply