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Baidu Swings the Axe and Laid-off more than 100 People.

As the crackdown on the gaming industry further intensifies in China, Baidu has laid off more than 100 employees of its gaming unit. The report came to light last week when sources close to the matter disclosed it to the media.

Baidu Has Laid Off Employees Of Its Gaming Unit - Video Games

Baidu Has Laid Off Employees Of Its Gaming Unit – Video Games

The decision was made to minimize the organization’s losses after government regulators continued with their strict crackdown on the gaming industry.

The report came out from people closely related to the matter and revealed that Baidu is currently doing downsizing in its video gaming unit. The decision will help the organization to cut down on the losses incurred due to Beijing’s crusade against the gaming industry.

The sources further added that the exact number of laid-off employees is not known but is more than a hundred. The decision was announced to some of the employees in December last year.

Baidu has yet to release an official statement on the decision.

However, the source claims that the company will “significantly downsize” its video gaming unit. Moreover, the development services given to studios outside the organization will also be terminated.

The news highlights how big the government crackdown is and how massively it has impacted companies associated with it. The anti-gaming crackdown is in full swing and penalizes foreign and indigenous companies alike without any discrimination.

Baidu Has Laid Off Employees Of Its Gaming Unit

Baidu Has Laid Off Employees Of Its Gaming Unit

Local giants like Tencent and Baidu have failed to influence the Chinese government and are bearing the brunt. Previously, the government reduced the gaming hours for kids under 18 to a maximum of three hours a week.

In addition, the government suspended issuing licenses to new gaming companies.

The regulations have incurred losses to many companies. The Chinese tech giant suffered a loss of $2.6 billion in the last quarter.

After suffering huge losses, Baidu is now backtracking from video gaming and plans to invest in “hard-tech”.


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Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.