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Video Games have turned out to be the most important element of 21st century Youth Culture.

Video games have been an integral part of home entertainment for ages. However, these past year video games have become so popular that it has surpassed many in the mainstream entertainment industry.

Though the global pandemic had its role, it intensified the upward trajectory rather than starting it. With the implementation of global lockdown and cancellation of events, marketers looked frantically for venues and audience.

Music festivals got canceled worldwide but not on Animal Crossing where millions attended the virtual concert. Politicians took to video games to reach a young audience rather attending a pop concert. AOC streamed herself playing Among Us to reach young audience of millions. Video games got preferred over mainstream music industry; the triumph of video games over music is real.

The global gaming industry had made a whopping $180 billion in 2020 which was a 20% increase year over year. Games have surpassed the earnings of NBA, NFL, MLB, and NHL combined. More and more people are watching games being played and the day isn’t far when it’s going to surpass the Oscars and Super Bowl audience count.

In 2020, we saw people going crazy over Nintendo Switch and the PS5, even the top tier celebrities got hell-bent excited and posed with their PS5. The PS5 frenzy caused the demand to rise drastically which led to problems in the supply chain. The music and fashion fraternity also took notice of the surging gaming industry and started producing cultural products inspired by the ecosystem of the gaming industry.

We are in the midst of a cultural shift where video gaming are taking over the music industry. While the gaming industry flourishes, the music industry is in shambles due to multiple crises.

Video games are the most important aspect of youth culture!

Video gaming are the most important aspect of youth culture!

Low royalties on streaming platforms, exorbitant rents of venues, and no live performances are adding to the miseries of the music industry. Gone are the days when music was the most popular culture among the youth. The ultra-realistic and eye-pleasing graphics of next-gen video games with top-notch music scores have made video games the most important youth culture of the 21st century.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.