Skip to main content

Roblox Eyeing Life-like Facial Expression for Players by Acquiring Loom. 

Get ready to experience real-time animation avatars in Roblox via

Roblox, a user-generated gaming platform, has acquired a real-time animation startup studio, for an amount that is still undisclosed. is a startup based in San Francisco founded by a team of talented individuals hailing from Dream Works and Lucas Film. specialized in real-time facial animation technology and 3D avatars.

Roblox is eyeing to “accelerate the development of next-generation avatars,” as specialized in replicating facial expressions. To put things in simple words, players could interact with others in-game with expressions that will life-like and accurate.

This means that players could see the facial expression of their favorite artists during in-game concerts in Roblox. This year Roblox has organized several concerts like One World: Together At Home and Lil Nas X gig which was attended by millions.

Kiran Bhat and Mahesh Ramasubramanian, Co-founders of, shared their thoughts on the acquisition and said that they were proud to be part of the company and being given a chance to show their talent of building real-life facial expressions for millions on the kids platform.


Roblox’s CEO David Basucki shared his thoughts on the deal and said, “We believe as people share experiences virtually, their avatars should have the ability to express a full range of emotions. will accelerate making human co-experiences more immersive and personal, adding world-class facial animation technology as part of kid’s gaming company efforts to provide expressive emotive actions to avatars that will enable deeper connections for our community.”

Several big gaming companies are investing in real-time facial animation technology which has make facial animation tech firms grow and succeed in the gaming industry. Companies like Bandai Namco invested a whopping $3 million in avatar maker Genies and Epic’s acquisition of HyperSense and Cubic Motion shows the success of 3D avatar tech firms.

Video Games Consultancy

Inside gaming news is a project of, Your Video Gaming Consulting Firm. Reinout te Brake is fully dedicated video games consultant. His focus is to incorporate solutions to trending issues that gaming developers face in today’s world.

Reinout te Brake - Inside Gaming News 24/7 - Best Video Gaming News 2021

Reinout te Brake – Inside Gaming News 24/7 – Best Video Gaming News 2021

Next to that he is hands on with the following gaming consultancy and services; strategy, business development , fundraising, M&A and user acquisition, basicly everything that game studios have to deal with on a 24/7 basis.

Inside Gaming News 24/7 - Reinout te Brake - Logo - Best Video Gaming News 2021
Inside Gaming News 24/7 – Reinout te Brake – Logo – Best Video Gaming News 2021 –
Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.