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Discord popular, yeah baby look at those numbers! The success and popularity of some products can result in an automated success of other products. Today, let’s analyze the sudden spike in popularity of Discord, a mobile app that is used as a communication tool in games.

Fellow gamers, Discord’s download is at an all-time high since September 5th and its upward trend is not going to slow down anytime soon. Soon after COVID-19 and worldwide lockdown its downloads saw a spike and reached almost 500K and then started towards a steady decline.

But guess what? Since September 5th, the downloads sky-rocketed and reached 800,000 downloads a day. But it wasn’t due to COVID or any marketing stunt, there was something else behind the sudden popularity of Discord, it was the game Among Us.

InnerSloth’s game Among Us got so successful that it’s success spawned the success of Discord. Among Us is a fun game where you have to find an imposter among the crew of a spaceship before the imposter sabotages or kills the entire crew.

The game got so popular that it shot up a full 650 percent in hours watched on Twitch. It was so successful so suddenly that the developers got flabbergasted and canceled Among Us 2 to focus more on the first part.

Discord sudden Popularity and Astonishing Downloads Figures

Discord sudden Popularity and Astonishing Downloads Figures

And now what Discord has to do with Among Us, well fellows, Among Us requires a voice chat to function. To catch the imposter you need to deliberate with everyone and figure out who the imposter is.

This can be done via typing but who loves to type? Everyone loves to scream at the top of their lungs and that, my dear gamers, is done via Discord. The game is cross-platform and you need Discord to activate the in-game voice chat.

Furthermore, Discord also integrates well with Twitch which means it is easier for you to stream as well as use in-game voice chat.


Reinout is a games investor and strategic business consultant specializing in the games industryReinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. This game podcasts is for the gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

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I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

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Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.