User Acquisition Mobile Games and Games Marketing; Oliver Kern
In this episode I get to talk to Oliver Kern of Target Gamers. We talk about user acquisition in general, but also about how to adjust your user acquisition in games during this Covid-19 period and after the virus. Can and will consumer, read gamers, still be able to spend as much as before. How can you predict LTV, lifetime value? What can we expect today and later this year from other metrixs like retention, cost per install, CPM/advertising for your game and in your game.
Every week Reinout is hosting a games podcast for listeners that are interested in the world of games. Topics like game development, marketing, raising funding, mergers & acquisitions, social media, streaming, esports and so much more. This gaming podcast is for the gaming industry and people that are interested in the games space like investors, services providers and schools/universities/students to get a sense of what’s out there in the game industry. Tune in every week for the game podcast of Reinout; PodcastGameConsultant.com.
Then you can listen here to all of my episodes, but also on Spotify, Apple Podcasts and Google Podcast. Do subscribe today and stay informed about the global games industry!
User Acquisition Mobile Games
All in all, I would say; take a look or better, May I ask you to listen to my episodes of Game Consultant. Just click on the titles and you can listen to the episode of gaming podcast but also see the links of my guests, game company sites and gaming initiatives and other relevant games information.
Lastly may I ask you to share this podcast with your friends? I would mean the world to me!
Advice from Games Marketing Guru Himself- I belief this is extra interesting for indie game developers, who might struggle with the current situation, but also gaming companies in general. Hope you like this and please send this also to other people in gaming.
Other episodes with Oscar Clark, Dean Takahashi, Doki Tops and others can be found on PodcastGameConsultant.com. (Advice from Games Marketing Guru Himself)
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.