Skip to main content

Superdata Gaming goes down – Nielsen has decided.

In a surprise move, Nielsen has decided to shut down the SuperData gaming division. This decision is an apparent admission of Nielsen Company not achieving expected goals related to Super Data.

Nielsen Shuts Down SuperData Gaming Division

Nielsen Shuts Down SuperData Gaming Division

Things didn’t quite work out as expected as well as intended for Super Data which resulted in its closure. Nielsen further added that its games-related services will now become an additional feature of Nielsen Sports instead of a standalone and independent entity.

[novashare_tweet tweet=”Nielsen has decided to shut down the SuperData gaming division” cta_text=”Down it is for SuperData Gaming!” hide_hashtags=”true”]

SuperData Research was acquired by Nielsen in 2018 and was supposed to enhance offerings from its pre-existing Nielsen Gaming and Nielsen Esports products. The scope of SuperData was promising as it tracked and researched more than 160 million video game players worldwide. Moreover, its clientage could have easily included esports leagues, teams, and more in the video game space.

However, Nielsen informed its clients and staff that SuperData is closing. In a statement to SBJ, it said, “We have decided to wind down Super-Data business operations,” the statement said. “Our focus going forward will be to deliver games-related services and insights as added features and capabilities to core Nielsen Sports products and services.”

As of yet, it is not clear that how many people were employed in the department and will get effected. Only time will tell that how many will stay on board and how many will get downsized. Moreover, the company also didn’t share any details about the reasons for closure.

However, esports industry executives and experts are of the view that the gaming data space contains fierce competition and is pretty crowded. On the contrary, the esports industry couldn’t scale much due to the ongoing global pandemic.

Other big names in the gaming research space are Newzoo and Stream Hatchet.


Video Games Consultancy

Inside gaming news is a project of, Your Video Gaming Consulting Firm. Reinout te Brake is fully dedicated video games consultant. His focus is to incorporate solutions to trending issues that gaming developers face in today’s world.

Next to that he is hands on with the following gaming consultancy and services; strategy, business development , fundraising, M&A and user acquisition, basicly everything that game studios have to deal with on a 24/7 basis.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.