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Nielsen Report: The Most Anticipated Games

Nielsen, Nielsen on the wall, which game is most anticipated in this fall?

Well, who doesn’t know about Nielsen, it is a measurement and analytics firm that has a global reach. Nielsen released a report a couple of days ago about the most anticipated games this fall, and guess what, the three games which we talked about the most; Marvel’s Avengers, Marvel’s Spiderman: Miles Morales, and Call of Duty Black Ops: Cold War topped the list.

And this report was carried via a survey of more than 6000 gamers.

Now, let’s talk about Marvel’s Avengers, based on the blockbuster movie Avengers, it is a role-playing game from Square Enix. Though the movie did give a lot of boosts and ignited the interest of gamers about the game, but according to Nielsen, it is a double-edged sword.

Consumers complained about the in-game character models which did not come close to what they were expecting. But after the rebuffing of models and the release of the beta version, gamer’s anticipation levels have gone bananas.

COD followers and fans will have a feast this year in terms of the Cold War, but it got confirmed after a lot of waits. Historically, Activision announces its upcoming games in spring each year but this time around it got delayed and fans around the world hit the blues.

Nielsen Report: The Most Anticipated Games in this Fall 2020

Nielsen Report: The Most Anticipated Games in this Fall 2020

But all is well that ends well, the game is one of the most anticipated this year and fans are eager to see how the new game will blend COD: Warzone’s Battle Royale.

According to Nielsen, the games that have grabbed the biggest share of attention this year is Blizzard’s latest expansion of World of Warcraft: Shadowland. And if we talk about console-specific games Xbox consumers are looking forward to CrossFireX, and that too because of the delay of Halo: Infinite which was initially expected to release this fall.

And if we talk about the PS4 platform, Atlus’ upcoming 13 Sentinels: Aegis Rim, a game that has caused a lot of anticipation in consumers residing in the West.

The methodology used by Nielsen was on several key measures like interest, consumer rating, awareness, urgency, etc.



Reinout is a games investor and strategic business consultant specializing in the games industryReinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. This game podcasts is for the gaming industry.

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In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.