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In less than 18 hours, Microsoft Xbox reversed its decision of increasing Xbox Live Gold pricing after public backlash.

The change of plans for Microsoft came after players and consumers took to social media and criticized the firm’s decision.

Microsoft Xbox previously announced a price hike in its Gold member scheme. Xbox Gold member scheme lets players play the games online and connect with family and friends. The change in pricing was as follows; an increase of $1 for a one-month subscription, or $5 for a three-month subscription.

Microsoft Xbox will not increase Xbox Live Gold price

Microsoft Xbox will not increase Xbox Live Gold price

This means that for $10.99 per month, $29.99 for three months subscription, and a six months subscription you’ll have to pay $59.99. For those of you who do not know, previously Xbox was charging $59.99 for a 12-month subscription.

The fans didn’t welcome the price hike. Some of the analysts were of the view that this was done to force the Gold user base to upgrade to Game Pass Ultimate. Xbox Game Pass Ultimate combines both Gold and Game Pass offerings which let players download a wide variety of games on PC and Xbox.

Moreover, other Xbox fans took to social media to criticize the increase in prices amid uncertain economic conditions due to COVID-19.

Microsoft assessed the situation quickly and reacted by reversing the decision. The firm released a statement and said, “We messed up today and you were right to let us know. Connecting and playing with friends is a vital part of gaming and we failed to meet the expectations of players who count on it every day.

As a result, we have decided not to change Xbox Live Gold pricing.”

The firm further added, “If you are an Xbox Live Gold member already, you stay at your current price for renewal.

New and existing members can continue to enjoy Xbox Live Gold for the same prices they pay today. In the US, $9.99 for 1-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months.”

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.