Skip to main content

League of Legends

The League of Legends esports is getting a rebrand and is going global. LoL esports is played throughout the world currently, there are 12 major LoL leagues. A loyal fan-base of LoL finds it pretty hard to follow every major league.

In this context, Riot Games, the developers of LoL, has rolled out a solution; an overhauling of the brand aimed towards uniting and connecting all the LoL action throughout the globe.

The rebranding looks pretty simple that includes a new minimalist logo along with LoL esports branding but it is behind the logo what is big and matters the most.

The top teams and leagues of LoL rarely interact except at the Mid-Season Invitational and World Championships. With the rebranding, an overarching and all-encompassing plan is in the place where the teams and leagues will be tied together.

To put it more precisely, you all must be well aware of FIFA, the global governing body of Soccer, it is the top hierarchy that governs all the leagues and associations of the world.


League of Legends- A Rebrand on the Cards

League of Legends- A Rebrand on the Cards

League of Legends;

Moreover, Riot Games have noticed an increase of 129 percent in the viewership for the top four regions i.e. China, North America, Europe, and South Korea.

This change, according to the developers, is due to the changing habits of a global audience, where people from different regions are taking interest in other region’s leagues and vice versa. Furthermore, the developers are also interested in launching a new show every Tuesday where developments in all 12 major leagues throughout the world will be discussed with highlights and frag plays.

It is also believed that this new system will also play its part in supporting the new and smaller leagues in the LoL ecosystem. But it is also important to note that launching a new show and introducing a new logo isn’t enough to solve the problem.

Firstly, the time zones will create hurdles for the fans. Secondly, the quality of play isn’t the same in every region. Nevertheless, it will surely help LoL to remain as one of the top esports competitive games in the world.


Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. 

He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.