Global player spending in Niantic’s chart-topping Pokémon Go has surpassed $3.6 billion since launching four years ago today.
Despite some modest competition in the location-based mobile sphere from Dragon Quest Walk by Square Enix in Japan — which has grossed $540 million since launching in September 2019 — Pokémon Go far outshines similar titles.
Android users account for the majority of Pokémon Go’s lifetime revenue, with 53.6% coming from Google Play and 46.4% from the App Store. However, accounting for 21.7% of global downloads, Apple users continue to be the biggest spenders per install.
The strategy paid off, with Pokémon Go maintaining its pace despite the global lockdown, grossing $445 million for the first six months of 2020, and putting it on track to match record revenues of $905 million in 2019.
“As many parts of the world come out of lockdown, Pokémon GO could see a surge in revenue, as it already has done in May and June,” said Sensor Tower mobile insights strategist Craig Chapple. “Far from being a fad, this blockbuster continues to build on its tremendous success.”
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
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