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Global player spending in Niantic’s chart-topping Pokémon Go has surpassed $3.6 billion since launching four years ago today.

Despite global lockdown, Niantic’s location-based mobile game is on track for another record year.

That’s according to mobile intelligence firm Sensor Tower, which found that the augmented reality smartphone game continues leading the pack.

Despite some modest competition in the location-based mobile sphere from Dragon Quest Walk by Square Enix in Japan — which has grossed $540 million since launching in September 2019 — Pokémon Go far outshines similar titles.

Jurassic World Alive from Ludia has grossed $76.5 million in over two years, while Let’s Hunt Monsters from Tencent has generated close to $70 million on iOS in China.

Pokémon Go is most popular in the US, where it has grossed nearly $1.3 billion from 18.2% of the game’s 577 million global downloads.

Pokémon Go has grossed $3.6bn - Game Podcast - Games Podcasts - Video Game Podcast -
Pokémon Go has grossed $3.6bn Game PodcastGames Podcasts – Video Game Podcast

Android users account for the majority of Pokémon Go’s lifetime revenue, with 53.6% coming from Google Play and 46.4% from the App Store. However, accounting for 21.7% of global downloads, Apple users continue to be the biggest spenders per install.

As the COVID-19 pandemic worsened earlier this year, Niantic was among the first location-based mobile developers to alter game mechanics to facilitate indoor play.

The strategy paid off, with Pokémon Go maintaining its pace despite the global lockdown, grossing $445 million for the first six months of 2020, and putting it on track to match record revenues of $905 million in 2019.

“As many parts of the world come out of lockdown, Pokémon GO could see a surge in revenue, as it already has done in May and June,” said Sensor Tower mobile insights strategist Craig Chapple. “Far from being a fad, this blockbuster continues to build on its tremendous success.”

About PodcastGameConsultant.com;

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

Reinout te Brake - Inside Gaming News 24/7 - Best Video Gaming News 2021

Reinout te Brake – Inside Gaming News 24/7 – Best Video Gaming News 2021

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

Every Sunday I am hosting a games podcast. New episode are every week with gaming start up’s, investors and game experts. The reason I started this game podast was to share my experience and network.

It is fun, since there are many games podcasts already, but no-one is focusing on the gaming industry. So tune into my video game podcast and do share with others!

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.