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EA, Electronic Arts sees Huge Potential in NFT Games.

NFT Games and Blockchain technology are the buzzwords in the gaming industry nowadays. In a recent interview, EA’s CEO Andrew Wilson weighed in on the subject and shared his valuable insights.

According to him, the play-to-earn games, and NFT-games are “the future of our industry.” However, he wasn’t so sure about the working and earning mechanism of the phenomenon. He said, “it’s still early to figure out how that’s going to work” when talking about the matter in the company’s earnings call earlier this week.

“I think that in the context of the games we create and the live services that we offer, collectible digital content is going to play a meaningful part in our future,” Wilson said.

“So, it’s still early to tell, but I think we’re in a really good position, and we should expect us to kind of think more innovatively and creatively about that on a go-forward basis.”

EA hasn’t shared its plans to enter the play-to-earn game model. The play-to-earn model requires players to pay an upfront amount to play the game and earn in-game rewards.

These rewards are exchangeable with cryptocurrency and hence real-life money. The play-to-earn game economy is also based on player-to-player transactions.

However, recent job listings in EA include the keywords ‘NFT’ and ‘blockchain’ which suggests that the company will eventually step into the domain. Several other gaming companies like Ubisoft, are also planning to explore the non-fungible token game space.

Ubisoft CEO Yves Guillemot terms blockchain games as a ‘revolution’ in the gaming industry. He said, “We want to be one of the key players there.”

Despite NFT games and blockchain tech’s soaring popularity, there is much controversy surrounding the subject. One of the biggest digital game stores Steam has banned NFT games from its platform.

While Epic Games Store, its counterpart has embraced it. Moreover, the popular Netflix Series Squid Game-based NFT game was canceled at the same time when its cryptocurrency scam resulted in millions of dollars worth of loss surfaced.

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.