Skip to main content

Phil Spencer: Game Pass Business Model and Console Tribalism.

Xbox boss Phil Spencer went candid in an interview with The Verge.

Phil Spencer in an interview openly discussed Xbox Game Pass where he gave a rare insight and shared details about its business model and how it works for developers. The executive said that initially the Game Pass service paid game studios based on game usage but now the model has changed to a point where they are “all over the place.”

Accommodating developers need is what lead to such haphazard model, “That sounds unmanaged, but it’s really based on the developer’s need,” he added. “A smaller to mid-sized developer might be starting a game and say, ‘Hey, we’re willing to put this in Game Pass on our launch day if you guys will give us X dollars now.’ We’ll create a floor for them in terms of the success of their game. They know they’re going to get this return.”

There are instances where Microsoft pays in full for the production of a game’s development and yet gives full liberty to the developers to make extra bucks by taking their game in the retail business even for its competitors like PlayStation, Steam, and Nintendo Switch. Spencer is positive that Xbox will settle on a hybrid business model that will cover both usage approach and upfront payment method.

Xbox Boss Phil Spencer Rare Insight on Game Pass Business Model and Console Tribalism

Xbox Boss Phil Spencer Rare Insight on Game Pass Business Model and Console Tribalism

Phil also commented on the console war between PS and Xbox fans which always gets renewed at the new console launch. He added, “I love the industry I’m in, this is the job I love… But that tribalism in the industry, if there was anything that would ever drive me out of the industry, it’s actually that, what you’re talking about.” He outright loathes the act of console tribalism and console hatred and was of the view, “I just really despise it. I don’t think we have to see others fail in order for us to achieve the goals. We’re in the entertainment business. The biggest competitor we have is apathy over the products and services [and] games that we build.”

More Video Gaming News!

Inside Gaming News 24/7 - Reinout te Brake -  Games Podcast - Game Consultant - Best Video Gaming News 2021

Inside Gaming News 24/7 – Reinout te Brake –  Games PodcastGame Consultant – Best Video Gaming News 2021 – Phil Spencer

Reinout te Brake

In a career spanning across 20+ years, Reinout te Brake has raised over 100+ Million Euros in Fundraising for a diversity of companies and has worked with several venture capitals firms. Helping gaming companies expand their brand reach, get the right story telling and make an impact on a global scale. Reinout te Brake has had the honor to counsel some of the major gaming companies operating on a global scale. For the last 12 years, he has devoted his major focus towards the niche of gaming consultancy to provide his insight and expertise to help gaming companies reach outstanding financial and business results.