industry

Episode 16; User Acquisition Advise from Games Marketing Guru himself; Oliver Kern

In this episode I get to talk to Oliver Kern of Target Gamers. We talk about user acquisition in general, but also about how to adjust your user acquisition in games during this Covid-19 period and after the virus. Can and will consumer, read gamers, still be able to spend as much as before. How can you predict LTV, lifetime value? What can we expect today and later this year from other metrixs like retention, cost per install, CPM/advertising for your game and in your game.

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What will Covid-19 Corona Virus do with the Games Industry 2020-2022?

In this episode 14, I am asking a few questions besides my take on what might happen in the games industry! I am inviting you to come and brainstorm. Let other people know, that I am trying to get something going here, where we, as a gaming industry, compare notes/thoughts/ideas. What can we expect from ourselves, the consumer and more. Check the question below and give me your input in the comments.

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