Covid-19 & Gaming in a few words? A drastic change in mobile phone user behavior due to COVID19!
It is now without any doubt that the global pandemic has influenced many areas, domains, and technologies and the mobile phone industry is of no exception. App Annie is of the view that COVID-19 has “changed consumer behavior on mobile forever.”
After the release of the first half of the consumer report by the mobile analytics firm, it is surfaced that the daily life usage of mobile has increased and the global pandemic is one of the most significant factors affecting. Download the report here!
There are some jaw-dropping figures shared by the firm regarding mobile phone usage behavior. In the first half of this year, Google Play apps and iOS games were downloaded more than 64 billion times, this shows an increase of 5% year over year and 10% from the back half of the previous year. Moreover, consumer spending also increased by 10% in the second half of 2019.
The worldwide lockdowns resulted in people spending a lot of time on their phones, the average daily hours sky-rocketed with the as soon as lockdown started.
Russians spent an average of 3.5 hours a day which accounts for a 40% increase when compared to 2019. India increased by 37%, and Canada jumped 39% when compared to the previous year.
Many countries are showing a gradual increase in mobile phone usage hours but that is not the case with China and South Korea, both these countries have witnessed a dip in the second quarter as compared to the first. And the reason is clear; these two countries dealt with the pandemic early on.
Psychologists believe that it takes around 66 days to form a habit and thanks to the global pandemic app habits are solidifying and mobile phones are on its way to become an unshakeable and unbreakable part of our daily routines.
Though it seems a bad habit it is impregnated with a significant business opportunity. The world is fast moving towards the transition of mobile-first life.
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.