Mobile gaming trends in particular enjoyed great success. The major trends in mobile gaming will continue in 2021.
According to Newzoo’s report, we will witness an increase in the 5G infrastructure and devices. Mobile manufacturers will introduce more 5G supported devices. It is being forecasted that 16% of all mobile phones will be on 5G at the end of this year. This number will increase to 43% by the end of 2023.
IDFA and changing mobile marketing strategies
Last year at WWDC, Apple announced that with an iOS 14 update, Identifiers for Advertisers would be removed. With IDFA out of the picture, Newzoo predicts that traditional marketing and advertising is set to revive. Marketing structures now can work outside Google and Facebook. That will result in an increased focus on privacy and data accumulation.
AAA Games on Mobile
Thanks to the astronomical success of Genshin Impact, we will see more AAA games on mobile this year. The record-shattering installations and massive revenue growth of Genshin Impact will now result in an AAA games explosion on mobile. As of now, China is taking lead in making AAA games on the mobile platform.
More IP based Games on Mobile
Popular gaming IPs is making their way to mobiles like Square Enix Montreal and Mobile Giant King. Games like Crash Bandicoot: On the Run, Hitman, and Tomb Raider are all set to release on mobile. Moreover, game IPs originating from mobile like Angry Birds will also grow past mobile-only IPs.
Distribution Challenges will continue for App stores
The app store revenue ecosystem is pretty messed up worldwide. According to Newzoo app stores will continue to face challenges this year to create a win-win eco-system for publishers and developers. The ongoing legal battle between Epic and Apple on revenue cut forced Apple to introduce a system where the revenue cut has been reduced from 30 to 15 percent. The same thing happened in China, where Huawei removed Tencent’s title from its stores over a revenue dispute.
Inside Gaming News is a project of Game-Consultant.com, Your Video Gaming Consulting Firm. Reinout te Brake is fully dedicated video games consultant. His focus is to incorporate solutions to trending issues that gaming developers face in today’s world.
Next to that he is hands on with the following consultancy and services; strategy, business development , fundraising, M&A and user acquisition, basicly everything that game studios have to deal with on a 24/7 basis.
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