Coachella and Epic Games Join Hands to Bring Music Festival to Fortnite.
Music and fashion based mega festival is upon us in Fortnite as Epic Games joins hands with Coachella Arts and Music festival. The game now has a coachella themed fashion in-game contents and drops which will remain in line with the real world coachella music event over the next two weekends.
This isn’t the first time that Epic Games enters and introduces an in-game collaboration. This time Fortnite enters an exciting collaboration with Coachella which is an annual music festival that runs for two weeks.
The collaboration has introduced Coachella themed skins and in-game items. Moreover, Coachella has also taken over Fortnite’s in-game Icon Radio and players now can listen to music by over 30 artists.
The Fortnite-Coachella collaboration did continue til April 22nd.
Previously, Fortnite had collabs with other artists but this is the first time that annual music festival enters a mainstream game. Fortnite has proved itself as a promising venue for musicians and artists, and also conducted massive live music events.
In the past couple of years the game has seen Masrhmello and Ariana Grande doing a live concert. Moreover, other artists are involved in musical events created in the game’s creative mode.
Coachella partnering up with Epic Games reiterates its focus on pushing more into the digital festive arena. Besides the Fortnite partnership, Coachella also released several NFT‘s collections and mobile AR for festival goers.