Epic Games, developer of Fortnite, versus Apple feud has now penetrated in the upcoming #FreeFortnite cup. This event will feature anti-Apple prizes as iOS users won’t be getting any updates and will be blocked from the cup.
Epic Games is successfully placing the ongoing dispute in the limelight by using an in-game event for Fortnite. As our audience already knows that Apple has blocked Fortnite from its App Store, consequently, iOS users cannot get any new Fortnite updates, so now at the end of the ongoing season, Epic Games is closing off with the #FreeFortnite Cup. The FreeFortnite event will run across all platforms today, and it has to offer a lot of prizes based on the Epic VS Apple dispute, which also includes #FreeFortnite hats with a mockery of Apple’s logo.
Moreover, players can also win an outfit known as Tart Tycoon which is based on the Apple-themed Big Brother that surfaced in the Epic’s Nineteen Eighty-Four short film.
And that’s not all, there’s more for the players; Epic is also giving away thousands of hardware prizes. Fans can get PS4 pro, Alienware gaming laptops, Xbox One X, and Nintendo Switch for free.
Things got heated even more between Epic and Apple after the original following a lawsuit; Apple terminated developer accounts and tools access of Epic Games. Epic responded with a restraining order, claiming that the move by Apple not only blocked Epic Games but also developers using Unreal Engine on iOS.
An important thing to note here is how Epic is involving players and fans in the ongoing dispute. Epic is the operator of the current biggest video game in the world and has power over a massive audience, and it seems to me that Epic is in the mood to weaponize its audience of millions against Apple by making them angry and creating a right hashtag that will eventually serve Epic’s interests.
Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.
With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.
I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.