Epic Games has taken Legal Action against Apple

Epic Games has taken Legal Action against Apple - Fortnite -

Epic Games, developer of Fortnite, is on a roll! Someone has decided to go “epic” and has said that enough is enough. In the last couple of days, Epic Games and Apple locked horns and now the courts are involved.

All hell broke loose when Epic Games introduced a new payment method in Fortnite which bypassed Apple and its 30% fee, and not just that Epic also offered discounts to players if they purchased directly from them.

But this step from Epic Games breached Apple’s App Store policies and in turn, Apple responded aggressively and went all out on Epic Games by completely removing it from their App store.

But Epic Games had anticipated that move and shortly after the removal from Apple App Store, Fortnite Party Royale short, Nineteen Eighty Fortnite was announced, a play based on the Apple’s ad for the Macintosh.

But it wasn’t just limited to all fun and play, shortly after the stunt, Epic announced on Twitter that they have filed legal papers against Apple.

The detail of the lawsuit started off referring to the same 1984 ad, “cast Apple as a beneficial, revolutionary force breaking IBM’s monopoly over the computing technology market.” The irony here is unmistakable, “Apple has become what it once rallied against: the behemoth seeking to control markets, block competition, and stifle innovation.”

Epic Games has taken Legal Action against Apple - Game Podcast - Fortnite -
Epic Games has taken Legal Action against Apple – Game Podcast – Fortnite –

The lawsuit further goes on by saying that how Apple creates a system that helps maintain its stronghold on the iOS market and users. The lawsuit also includes allegations about unlawful practices for monopoly maintenance, illogical trade restraints, and denial of important facilities.

The important point here is that Epic’s step is not about money motivation but to shatter Apple’s monopoly and anti-competitive actions.

Fortnite’s removal from Apple App Store is just another example of arm twisting and muscle-flexing by Apple and to maintain its hegemonic designs over the iOS In-App Payment Processing Market.

About PodcastGameConsultant.com;

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

Video Game Podcast Interviews hosted by Reinout te Brake - Game Podcast - Games Podcasts - Video Game Podcast -
Video Game Podcast Interviews hosted by Reinout te Brake – Game Podcast – Games Podcasts – Video Game Podcast –

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

Reinout
Reinout is a Game Dev Investor and Strategy Advisor. Host of the Video Games Podcast. If you want to know more about trends, analysis and insights in gaming, then you did find the right games podcast. Check out https://www.PodcastGameConsultant.com.

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