Apple App Store China pulls 8,000 games

Apple App Store China pulls 8,000 games - Game Podcast - Games Podcasts - Video Game Podcast -

Apple app store has removed more than 8,000 from the iOS App Store in China, and is expected to pull more by the end of the month. The news emerges from Niko Partners’ Daniel Ahmad, who shared an email issued to developers with premium games or free-to-play titles that feature in-app purchases.

The email states that Chinese law requires all such games to have a valid publishing license number, or ISBN, from the nation’s National Press and Publication Administration — the government body that regulates game releases.

Developers have until July 31 to submit this approval number. All unlicensed games will be removed from the China mainland version of the Apple App Store from August 1, 2020.

Ahmad stated that more than 8,000 games were removed from the Apple App store between July 1 and July 8.

Apple App Store China pulls 8,000 games - Game Podcast - Games Podcasts - Video Game Podcast -
Apple App Store China pulls 8,000 games – Game Podcast – Games Podcasts – Video Game Podcast –

As he observes on Twitter, this is not necessarily a new development but more a “long overdue correction of the market.”

In 2016, China passed a law that all paid games or games with in-app purchases must be approved by the gaming regulator.

Android stores have been enforcing this since 2016, but loopholes have allows developers to launch on iOS in China without a valid ISBN.

Apple is now complying with the regulation and clamping down on its store. According to Niko Partners, it warned developers and publishers last month they would require an approval number by July.

Niko observed that, as of June 2020, 50 of the top 100 most downloaded apps on the Chinese App Store were unlicensed. However, 97 of the top 100 grossing games did have a legal ISBN.

About PodcastGameConsultant.com;

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry.

With over 20+ years of experience, well known publishers, AAA+ game developers, serial gaming entrepreneurs and management teams of gaming corporations consult him on matters that behold financial, technical, operational, strategic and commercial.

Video Game Podcast Interviews hosted by Reinout te Brake - Game Podcast - Games Podcasts - Video Game Podcast -
Video Game Podcast Interviews hosted by Reinout te Brake – Game Podcast – Games Podcasts – Video Game Podcast –

I am observing and overseeing several boards of gaming companies. My trademark is to listen, strategize and give feedback to the stakeholders involved. I also represent management/founders towards shareholders and vice versa.

Every Sunday I am hosting a games podcast. New episode are every week with gaming start up’s, investors and game experts. The reason I started this game podast was to share my experience and network.

It is fun, since there are many games podcasts already, but no-one is focusing on the gaming industry. So tune into my video game podcast and do share with others!

Reinout
Reinout is a Game Dev Investor and Strategy Advisor. Host of the Video Games Podcast. If you want to know more about trends, analysis and insights in gaming, then you did find the right games podcast. Check out https://www.PodcastGameConsultant.com.

3 comments on “Apple App Store China pulls 8,000 games

Leave a Reply