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Limit Break Spends Millions For Live NFT Mint in Super Bowl 2023!

Blockchain-based game developers and other Web3 companies had quite a run with Super Bowl last year. This year’s Super Bowl LVII will see Limit Break, a blockchain-based game developer, showcasing its Web3 project in front of millions of people. However, it is the only crypto-based advertisement slated for this year’s mega sports event. Last year, several Web3 companies poured in money to bring their projects in front of millions of eyeballs via advertisement during Superbowl. Superbowl is one of the most watched and sought sports events in the world with astronomical audiences. Last year, a whopping 99.18 million viewers watched the game and thousands were in attendance. So, the event offers a superb opportunity for companies to reach millions via advertisement. 

Super Bowl VII will See Lone Crypto Advertisement

Super Bowl will happen this weekend and Limit Break plans to break records. We will witness the world’s largest NFT free mint event in 30 seconds of advertisement slot. But, it is the only crypto-based advertisement that will air in Super Bowl 2023. Limit Break blockchain game developer entered the industry in 2021 when it launched its NFT project DigiDaigaku. The NFTs are free of charge and the blockchain project is a leading one for Limit Break. Additionally, Limit Break is thinking out of the box and following a unique business model. It offers free-to-own NFTs and other in-game digital assets.

Limit Break is preparing to host a live NFT mint event during its commercial during Super Bowl LVII. They will make available 10,000 DigiDaigaku Dragons for holders to mint. Despite the reduced number of crypto industry ads during this year’s Super Bowl, Limit Break CEO Gabriel Leydon is eagerly counting down on Twitter in anticipation of the release of his company’s advertisement.

Limit Break is incorporating a QR code into its 30-second commercial. It will enable 10,000 viewers to obtain one free token each. To receive the Dragon NFT, holders need a cryptocurrency wallet. It will allow them to interact with characters in Limit Break’s upcoming gaming ecosystem. But, reaching out to millions of viewers and buying a 30-second slot for advertisement during Super Bowl must have required a lot of investment. So, how much did Limit Break invest in Super Bowl advertisements?

Super Bowl Ad Campaign and Cost

According to VentureBeat, Limit Break’s Super Bowl advertising campaign cost $6.5 million. This may seem like a substantial amount in the current uncertain climate for cryptocurrency companies, but Limit Break secured $200 million in venture capital last fall to support their Web3 business objectives.

Limit Break NFT Model

Limit Break has been providing free digital gaming assets for an extended period. Unlike other blockchain game developers who usually charge players for in-game digital collectibles, Limit Break is offering its gaming assets for free to demonstrate its commitment to creating a thriving gaming ecosystem without relying on pre-launch sales revenue

Limit Break’s free-to-own NFT model is literally game-changing, and these asset releases are key moments building to our upcoming Super Bowl commercial,” Leydon said in a news release. “Whether you are an existing fan or new to our community, we encourage everyone to take advantage of the release of these digital collectibles during the Super Bowl broadcast on February 12.”

Super Bowl 2022 and Current Web3 Developers Standing

A lot has changed since Super Bowl VI in 2022. The cryptocurrency industry experienced a buzz during Super Bowl 2022, however, that excitement quickly faded within a year. Super Bowl LVI saw prominent advertisements from Coinbase,, eToro, and FTX.

Coinbase’s bouncing QR code advertisement continues to be a subject of conversation, especially since the crypto giant is not taking part in this year’s campaign. Both and eToro have also opted not to advertise during the Super Bowl, and FTX’s absence is expected following its bankruptcy filing in November. 

Etoro, a multi-asset trading and investment platform, informed CNN Business that it is prioritizing a significant marketing effort over advertising during the mega event. The company chose not to secure another advertisement spot due to the current state of the cryptocurrency market.

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